PERRY PLAYLAND

For Katy Perry's 2022 Las Vegas residency and concert show, PLAY, Hi from the Future developed a 15min animated film, Perry Playland, from script to stage.

Set in a toy-sized Katy Perry universe full of Perry’s music, fashion, and iconography, the film expresses her musical mythology her fans know and love.
 

STORY

In close collaboration with the show directors (The Squared Division) and musical director (Kris Pooley), we developed the story through script and storyboards over a 5 act structure.

We scoured the Katy Perry archives (music videos, concert performances, tattoos, memes, and fashion style) which served as a deep well of reference points and inspiration.

DESIGN

We assembled a stellar team of art directors, illustrators, and storyboard artists, who developed the look and feel of Perry Playland world, which informed the final 3D characters, props, and environments.  

KATY DOLL

Meet Katy Doll! 🧏🏻‍♀️ Katy Perry's digital toy double 🍄 who journeys to find the magical toy utopia, Perry Playland.  Over 5 animated Acts, Katy Dolls changes digital wardrobe, mimicking Perry's real-life costumes on stage. 

HENRY

🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique.  Now dancing Perry Playland 🍄✨

DAISY

🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique.  Now dancing Perry Playland 🍄✨

MOM

🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique.  Now dancing Perry Playland 🍄✨

BUTTERS

Kitty Purry, the purple bejeweled feline Katty Perry mascot ✨based on her pet kitty 🐱 appears in Perry Playland as a sassy dancing plush beanie baby doll. 💜

LEFT SHARK

🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique.  Now dancing and making a splash in Perry Playland 🍄✨

KITTY PURRY

Kitty Purry, the purple bejeweled feline Katty Perry mascot ✨based on her pet kitty 🐱 appears in Perry Playland as a sassy dancing plush beanie baby doll. 💜

SUPER BOWL LION

This metallic grand Lion 🦁 debuted in Katy Perry's 2015 Super Bowl performance and now appears in dancing and signing baritone to the Perry Playland theme song 🍄.

WITNESS LIPS

This metallic grand Lion 🦁 debuted in Katy Perry's 2015 Super Bowl performance and now appears in dancing and signing baritone to the Perry Playland theme song 🍄.

CUPCAKE BRA

This metallic grand Lion 🦁 debuted in Katy Perry's 2015 Super Bowl performance and now appears in dancing and signing baritone to the Perry Playland theme song 🍄.

MR. PARSONS

Here’s Mr. Parsons 🐹❤️ the plump little hamster that first appeared in Katy Perry‘s Chained to the Rhythm video. Now seen here as a plush toy for her Vegas show PLAY 🍄

SASSY SNAIL

The giant purple snail 💖🐌is a larger than life showstopper when Katy Doll goes honey I shrunk the kids 🐜in Act3 🍄.

MAGIC MUSHROOM MAN

EAT ME! The magical mushroom man 🍄✨beckons Katy Doll to try a tiny taste 🤩 in a trippy Alice in Wonderland sequence

ACT 1 - HENRY THE HORRIBLE

🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique.  Now dancing Perry Playland 🍄✨

ACT 2 - FLUSHED

🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique.  Now dancing Perry Playland 🍄✨