MACY'S X BUSTLE HOLIDAY HOTEL
Bustle + Macy's Holiday Hotel is a virtual experience that offers a curated selection of the season's most glamorous fashion and beauty looks tailored to individual preferences.
The teams at Hi from the Future, Bustle, and Macy's collaborated to create an immersive and engaging user journey using 3D virtual environments digital avatars using A.I. technology.
The result is a unique and personalized holiday experience that allow users to discover personal style inspiration and win gift cards.
You step into the Holiday Hotel, immersed within its grand architecture, festive joy, and welcoming Macy's spirit in 360°.
Designed with Macy's branding featuring the Macy's star, red colors, and holiday elements.
Participants choose their own adventure
and enter a sweepstakes with a chance to win a $1,000 Macy's gift card.
Rowland (after Rowland Macy) is the Holiday Hotel bellhop and your guide through the experience.
Rowland misplaced the Holiday Hotel keys, and promises you a reward if you find them all. Along the way you can meet various Hotel guests that give you tips and clues to find the missing keys.
Each hotel room is themed for a particular Macy's retail category.
"The Gilded Glam Spa" is designed to express beauty, luxury, and self-care.
"The Jewel Suite" is a rich, eclectic mix of textures, colors, and styles, creating a space that feels fun and fashion.
"The Snowflake Studio" is a winter wonderland inside and out, filled with home goods and cozy leisure wear.
"The Disco Ballroom" is a roller rink and chic bar combined, filled with entertaining items and novelty toys.
Find Easter eggs in each room including Bustle magazine inspired Trend tips on fashion, beauty, and Macy's retail products.
Each room is gamified offering you a variety of fun animated objects to interact with, as you search the room for the missing key.
In The Jewel Suite you must find all of the gems in order to unlock the Jewel Vault which contains the key.
As a side quest, you may also search for the the golden ticket, which grants you access to the Holiday Hotel Disco Party.
In the Disco Ballroom, you select music tracks from the DJ booth, and drink mocktails at the bar.
Rowland serves you a "Mirrorball Mocktail" handcrafted by Macy's team from an actual recipe you may use at home.
After you find the last key, Rowland presents you with your reward, which grants you 3x chances to win $1,000 Macy's gift card.