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Perry Playland
A VIRTUAL UNIVERSE FOR KATY PERRY'S LAS VEGAS EXTRAVAGANZA
Crafted meticulously from script to stage, this virtual journey immerses viewers in a whimsical, toy-sized universe that is distinctly Katy Perry.
Brimming with her iconic style, fashion, and musical mythology, Perry Playland follows Katy Doll through fantastic worlds and adventures, earning rave reviews and heartfelt applause from Perry's devoted fans.
Story
Working hand in hand with the show directors, The Squared Division, and musical director, Kris Pooley, we built the narrative through a well-defined, five-act structure.
The Katy Perry archives, encompassing music videos, concert performances, tattoos, memes, and unique fashion style, served as a treasure trove of reference points, fueling our inspiration and informing our design choices.
Design
KATY DOLL
Meet Katy Doll! 🧏🏻♀️ Katy Perry's digital toy double 🍄 who journeys to find the magical toy utopia, Perry Playland. Over 5 animated Acts, Katy Dolls changes digital wardrobe, mimicking Perry's real-life costumes on stage.
HENRY
Henry (The Horrible), is the mischievous little boy who first purchases Katy Doll. He plays her with more like a GI-Joe than a doll over a series of comic misadventures.
