KATY PERRY PLAYLAND
For Katy Perry's 2022 Las Vegas residency and concert show, we developed a 15min animated film, Perry Playland, from script to stage.
Set in a toy-sized Katy Perry universe full of Perry’s music, fashion, and iconography, the film expresses her musical mythology her fans know and love.
STORY
In close collaboration with the show directors (The Squared Division) and musical director (Kris Pooley), we developed the story through script and storyboards over a 5 act structure.
We scoured the Katy Perry archives (music videos, concert performances, tattoos, memes, and fashion style) which served as a deep well of reference points and inspiration.
DESIGN
We assembled a stellar team of art directors, illustrators, and storyboard artists, who developed the look and feel of Perry Playland world, which informed the final 3D characters, props, and environments.
KATY DOLL
Meet Katy Doll! 🧏🏻♀️ Katy Perry's digital toy double 🍄 who journeys to find the magical toy utopia, Perry Playland. Over 5 animated Acts, Katy Dolls changes digital wardrobe, mimicking Perry's real-life costumes on stage.
HENRY
Henry is the mischievous little boy who first purchases Katy Doll. He plays her with more like a GI-Joe than a doll over a series of comic misadventures.
DAISY
Inspired by Katy Perry's daughter, Daisy rescues Katy Doll from the trash can, cleans her up, and dresses her in the beautiful gown we see in the finale
MOM
Henry's mom, fashioned in retro 50s Mod, attempts to contain her little terror as he flies Katy Doll around the kitchen like a fighter jet plane.
BUTTERS
Katy Perry's dog, Butters, makes an appearance as Henry's furry sidekick, chasing Katy Doll through rose-thorn buses, mud puddles, and dandelions patches.
LEFT SHARK
🌴Left Shark🦈🌴 The lovable left-most dancing shark, who made a Super Bowl splash with his freestyle choreography technique. Now dancing and making a splash in Perry Playland 🍄✨
KITTY PURRY
Kitty Purry, the purple bejeweled feline Katty Perry mascot ✨based on her pet kitty 🐱 appears in Perry Playland as a sassy dancing plush beanie baby doll. 💜
SUPER BOWL LION
This metallic grand Lion 🦁 debuted in Katy Perry's 2015 Super Bowl performance and now appears in dancing and signing baritone to the Perry Playland theme song 🍄.
WITNESS LIPS
This metallic grand Lion 🦁 debuted in Katy Perry's 2015 Super Bowl performance and now appears in dancing and signing baritone to the Perry Playland theme song 🍄.
CUPCAKE BRA
This metallic grand Lion 🦁 debuted in Katy Perry's 2015 Super Bowl performance and now appears in dancing and signing baritone to the Perry Playland theme song 🍄.
MR. PARSONS
Here’s Mr. Parsons 🐹❤️ the plump little hamster that first appeared in Katy Perry‘s Chained to the Rhythm video. Now seen here as a plush toy for her Vegas show PLAY 🍄
SASSY SNAIL
The giant purple snail 💖🐌is a larger than life showstopper when Katy Doll goes honey I shrunk the kids 🐜in Act3 🍄.
MAGIC MUSHROOM MAN
EAT ME! The magical mushroom man 🍄✨beckons Katy Doll to try a tiny taste 🤩 in a trippy Alice in Wonderland sequence
