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Dive into the 'Dare to Defy' universe, an innovative virtual experience conceived for Calvin Klein's latest men's fragrance.
We transformed brand storytelling by crafting a gamified, interactive world, where users could traverse a network of minimalist structures, engage with 'defiant voices' videos, learn about the Defy fragrance, and discover hidden Easter eggs.
Calvin Klein's Dare to Defy Virtual Fragrance Experience
AN IMMERSIVE GAMIFIED JOURNEY FOR CALVIN KLEIN'S NEWEST MEN'S FRAGRANCE
In this realm, color-coded monoliths, signifying Defy's various scents, doubled as portals to standalone gaming experiences.
The 'Dare to Defy Gravity' game, a thrilling aerial adventure, was designed for a co-branded Twitch livestream event.
VIRTUAL WORLD MAP
The result? A compelling blend of brand engagement and entertainment that transcends the traditional boundaries of fragrance marketing.
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