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CALVIN KLEIN DARE TO DEFY

For the Calvin Klein Dare to Defy Virtual Experience, we were tasked with developing a virtual world that offers the users an interactive gamified way to engage with the brand.

By exploring a series of connected concrete structures, users can watch "defiant voices" videos, learn about the Defy fragrance, and discover hidden easter eggs.  

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Virtual World Map

Set within strong minimalist architecture and blue sky, the branded virtual world serves as a flexible stage for the users to explore various content galleries.

Color-coded monoliths represent each scent of the CK Defy fragrance and function as portals into stand-alone game experiences.

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Within the virtual world users may access the Dare to Defy Gravity game, where users soar through the sky, navigating through cloud rings, collecting tokens. 

This gamified experience was concepted as a part of a co-branded Twitch live-stream event, where gamers and streamers play the game with their audience.

Dare to Defy Gravity Game Richard Madden
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CREDITS

Creative Agencies: MI&C, MA+

Creative Director: Pierce Gibson, Mark Rubbo

Production Studio: Hifromthefuture

Executive Producer: Elliot Higgins

Art Director: Vincent Venema

Unreal Artist: Christopher Rodriguez 

 
 
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SOUND